What is web directory?
A web directory is a directory that specializes in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion. Directory may be free, paid or reciprocal requiring the link back in return for inclusion into the directory. Commonly, a directory supports search and browsing in addition to simple lookups. Most free directories would not give you a direct link to your website but some would even open your website in the same browser window.
Who needs web directories?
If you own a website, then internet directories are a great way of getting links to your site for free. Directories can be a valuable tool in your Search Engine Optimization (SEO) efforts for your site. If you don't have a large number of links pointing to your site then the major search engines like Google, MSN and Yahoo don't list you high in their search results (SERPS). The only exception would be if there is very little competition for the keywords that you are using. Of course, links are only one of many factors but it is likely the most important factor. Most keyword phrases have quite a bit of competition in the SERPS.
Which directories?
There are thousands of internet directories on the web. If your site is focused on a specific subject then search for niche directories in that field first. Submit to as many as you can find or can afford. The search engines are getting smarter all the time and they do / will give more weight to links from sites with similar or related topics.
While submitting to directory make sure it is Search Engines friendly. Check for your link to be a direct link without any "goto" or other transfers. There should be no parameters in url like http://domain.com/page=3?link&submission=5&category=directories. Make sure all urls are of the following view http://domain.com/directories.html. These are some of the signs of SEO friendly directory. A good example of seo friendly directory is http://onebestlink.com. Submission is free and doesn't require reciprocal link.
Why are directory submissions important?
It is very important to get links to your sites as every external link on the Internet is treated by Search Engines as a vote for your website vouching for your website being a valid, interesting, shortly recommended resource. With every external link you get not only backlink for search engines but also the possibility of bringing new traffic to your site as all directories are browsable and search friendly.
Why are most web directories free?
That is the question. Why would someone be so kind to keep and maintain a website for free? Most often directories are created for advertisement. Sponsors would pay directory owner to show you their add while you submit your site. Many of high traffic directories would also earn with AdSense showing google ads. Some directories would benefit much more from selling advertising spots than from taking submission fees and that is why they are free for submission. Others would require submission fee. You have to pay monthly, yearly, one-time fee to be listed on the directory.
Conclusion
Directories submission is a good way to get more traffic, better search engine position and more backlinks to your website so take an advantage and submit to as many directories as you can. Check the long list of directories here.
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